What went wrong?

I think that the Da Vinci Code movie had so much heap about it that it had huge expectations from the viewers that it could not possibly meet. The expectations exceeded the real movie. This disappointed the fans because they were expecting so much. Also, it was one of the first movies to do what it did with religion and so it had a lot of controversy behind it. Society loves controversy and so yes it did make tons of money which is probably mostly due to people wanting to see it for the controversy and big expectations behind it. They then saw the movie and saw how extremely long it was and were not impressed but already spent their money. Therefore yes It made lots due to the controversy and expectations but once people actually saw the movie it did not meet their standards.